Often referred to as an op-ed, editorial is opinion-driven writing intended to bring awareness to current events and topics of importance. It can take the form of a column in a magazine or newspaper, a public statement or newsletter and even a blog post. However, an editorial is not to be confused with a letter to the editor. Rather, it is intended to convey opinions about the issues that are being covered by the news media and offer solutions to these problems.
There are four different types of editorial content: interpretation, criticism, appreciation and advocacy. The first of these, an interpretation editorial, explains the meaning or significance of a current event or issue. For example, an editorial might explain how a new law will affect the economy or why a certain policy should be changed.
An appreciation editorial lauds people or organizations for their achievements. For example, an editorial might celebrate a scientific breakthrough or praise a politician for their leadership. An advocacy editorial is an opinion piece that strives to change the current situation by highlighting an aspect of the problem and offering solutions for the future.
An advocacy editorial also includes a call to action. For example, an editorial could ask readers to sign a petition or urge local government officials to open harm reduction clinics in their city. This type of editorial is often written by celebrities or public figures to create awareness about a cause or touch on a controversial topic. When writing an editorial, it is important to know your audience because that will influence the language you use and what points you emphasize.